Census by The Blue Dot
For PEO sales & underwriting teams

From prospect packet to a priced comparison in minutes, not hours.

Census reads payroll registers, censuses, workers' comp policies and loss runs, flags what needs a second look, and shows the prospect what they pay today against your plans.

Schedule a call See how it works

20 minutes. We'll walk a sample prospect packet through it end to end.

Front Range Landscape Co.
Sample prospect
Payroll register
12 employees · weekly, biweekly and monthly
Read
Workers' comp policy
3 class codes · experience mod 1.08
Read
Loss runs (scanned)
2 claims · 1 open lost-time claim
Flagged
Benefits enrollment
8 enrolled · 4 waived
Read
Current payroll provider invoice
Reading admin fees…
Reading
2+ hours
of rep time hand-keying registers for every prospect
Days to weeks
from first documents to a proposal in a prospect's hands
What Census does

The underwriting legwork, done before your rep opens the file.

Only asks about what it isn't sure of

No more coding a census line by line. Census suggests a workers' comp class code for every employee and explains why. Anything it's less than 80% sure of comes to the rep to confirm.

Census review item: the owner of a landscape company tagged to class code 8742 at 64% confidence, with the reasoning and a Confirm button
Census red flags: no SUI rate letter, an open lost-time claim, and a sick-leave policy below Colorado's legal minimum

Catches problems before you price them

Open claims, missing rate notices, employees who waived coverage, leave policies that don't meet state law. Red flags surface on the first screen, not in week two of underwriting.

Gives your team a comprehensive cost comparison

Current costs against each plan you offer, line by line: taxes, SUI, workers' comp by class code, fees and health. Priced on your own rates and pricing model. Your team sees the margin; the client view hides it.

Census cost comparison: current provider at $168,982 a year against two PEO plans, with Essentials saving $1,430
Census manager view: pipeline by rep with deals in underwriting, days to decision, and a note that Benefits is the current bottleneck

Routes to underwriting and tracks every deal

One click sends benefits, risk and finance their piece. Reps see where each deal stands, and managers see the pipeline by rep and which team is holding things up.

How it works

01

Upload the packet

Pick payroll, benefits, workers' comp and HR. Census asks only for the documents those services need.

02

Confirm what's flagged

Check the few uncertain values and red flags. Everything else is already filled in.

03

Compare the cost

See today's total cost against each plan, on your rates, fees and pricing model.

04

Send and propose

Route to underwriting in one click, then turn approved rates into a client-ready proposal.

Why we built it

"I sold for a PEO. Every prospect meant hand-keying payroll registers before underwriting could even start, and two weeks or more to get a proposal out. We built the tool I wanted then."

Eric
Director of Business Development, The Blue Dot

Questions

What does Census need from a prospect?

A recent payroll register is the only must-have. Add a census and plan summaries if you're quoting benefits, and the workers' comp declarations page if you're quoting comp. Loss runs, rate notices and invoices sharpen the picture but aren't required.

Does it work with how we price?

Yes. It's set up for each PEO: bundled RTI or itemized taxes, per-employee or percent-of-payroll fees, SUI under your account or the client's, and your own workers' comp rates by class code and state.

Book a walkthrough

Quote before the competition does.

We're opening a small number of pilot spots for PEOs this quarter. Tell us about your team and we'll walk a sample packet through Census and talk about where yours get stuck.

No documents needed. We'll use a sample packet.